Booth Picture for Art Festival Juries - Which is Best?

So, as discussed in my last post, the booth picture can be one of the most important and influential parts of an application to an art festival, but I have gotten mixed messages as to how to go about this picture. Here are the differing takes, as summed up by me:

1. Take booth picture outside, from a distance, to show entire set-up
Pros: By setting it up outside, you are showing a more realistic environment and getting natural lighting on your pieces. By showing the entire set-up, you are showing exactly how it will look when you are at the art festival, giving the most accurate representation of your booth.

Cons: Lighting, though natural, could also be a negative, not allowing you to control the flow of light as much. By showing the entire set-up, since jurors are looking at the picture on a blown-up big screen (in most cases), it may be hard to tell exactly how your pieces are laid out and what the pieces are.

2. Take booth picture inside a studio, from a distance, to show entire set-up
Pros: Lighting is controlled and surrounding exterior of tent is easily controlled (i.e. carpet/rug, sheet drapes, etc.)

Cons: Same distance issue as #1 and environment may seem "fake" to some jurors since it is not truly in the same sort of environment it would normally be in.

3. Take booth picture inside a studio, with a more close-up shot of two or three walls ONLY.
Pros: Lighting is controlled, exterior of tent is a non-issue, and by closing in on the shot, you can give a very clear representation of how the pieces will be displayed while inside the tent. This has been backed-up with the explanation that when a festival-goer walks into your tent, this environemnt is what they will actually see, so you should show the jurors this same.

Cons: Not a true representation of what the booth will look like (from an outside-the-tent perspective) at the festival. Does not show any outside-the-tent displays (i.e. pictures hung or displayed just outside the tent). Does not show entire display - rather, showing just a part of the display, which could resonate negatively with the jurors.

So which is best? Past the obvious booth picture musts of not having people in the picture or accurately portraying the kinds of pieces in the picture that will be in the festival, which set-up gives jurors the most representative picture while still being aesthetically pleasing? Any comments or thoughts would be appreciated.

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